Taylor Swift Lays It Down
Taylor Swift wrote an op-ed piece for The Wall Street Journal recently concerning the future of recorded music. Here are a few quotations from the editorial:
"There are many people who predict the downfall of music and the irrelevancy of the album as an economic entity. I am not one of them.
"The way I see it, fans view music the way they view their relationships. Some music is just for fun, a passing fling (the ones they dance to at clubs and parties for a month while the song is a huge radio hit, that they will soon forget they ever danced to). Some songs and albums represent seasons of our lives, like relationships that we hold dear in our memories but had their time and place in the past. However, some artists will be like finding "the one". We will cherish every album they put out until they retire, and we will play their music for our children and our grandchildren.
"I think forming a bond with fans in the future will come in the form of constantly providing them with an element of surprise. No, I did not say 'shock'; I said 'surprise'. I believe couples can stay in love for decades if they just continue to surprise each other, so why can't this love affair exist between an artist and his or her fans?
"I'd like to point out that people are still buying albums, but now they're buying just a few of them. They are only buying the ones that hit them like an arrow through the heart or have made them feel strong or allowed them to feel like they really aren't so alone."
Whether or not you're a fan of Ms. Swift, or whether or not you even share her sentiments about the future of the album, she does make some interesting points.